Hibiscus Export From Nigeria 2026 Market Overview & Trends

Nigeria's export performance peaked in 2021 with a value of 2,401,720 before declining to 1,226,120 in 2022. Despite this recent contraction, the 2022 figures represent a significant 37% increase over the 2020 baseline of 893,250. This indicates a volatile but generally upward trajectory in total export value and quantity over the three-year period.

In 2022, the United States was the leading importer of Nigerian exports, valued at 310,960, followed closely by China at 242,530. These two nations dominate the trade landscape. Mexico, Germany, and Nicaragua also represent significant market shares, highlighting a diverse global demand spanning North America, Asia, and Europe.

Turkey leads emerging markets with a high growth rate of 1.11, followed by Nicaragua and Peru. Conversely, established markets like the USA and Mexico experienced declines of 23% and 31% respectively. This shift suggests that while traditional hubs remain large in absolute value, new growth opportunities are rapidly accelerating in Eurasian and South American markets.

The cut flowers and roses category (HSCode 060310) remains a dominant export product, generating a total value of 1,226,128 in 2022. This sector, which includes fresh buds suitable for bouquets, shows specialized market strength. The inclusion of multiple sub-codes (060311-060319) indicates a broad and diversified product range within this specific ornamental category.